How to choose a cake display fridge for your business
Nov.22, 2022 / Industry News
A transparent cake display fridge isn’t strange to the owner of a cake shop
or a café. The benefits of cake display fridges go beyond their transparency.
The aesthetic and compactness make it an evitable advertisement strategy.
Whether you’re a bakery, cafe, or restaurant, one thing that can boost dessert
sales is displaying your products in a cake display fridge. There are many types
of cake display fridges, ranging from countertop cake displays, automatic
defrost bakery, front curved glass cake fridges, to double layer cake display
What should you consider when buying a cake display fridge for your business?
We have put together a list to help you choose one that best suits your needs
The location where you want to install your cake display fridge is crucial.
Do you have enough space to buy a large base fridge? Or you will go for the
upright form that takes less space. It is vital to consider this because you
will be disappointed about buying a refrigerator that cannot fit properly into
your shop. You need to perfectly map out how your cake display fridge! Think of
your fridge like a normal display and decide where it will serve both your
customers and business best.
2. Perfect Display
On the one hand, your cake display should work up an appetite. Your cake
display fridge is the visual first impression your customers will have of your
products. While they’re ordering, seeing other cakes and goodies on the display
can prompt an impulse purchase and boost sales.
On the other hand, You need to select one that fits in with the decoration of
your business. It occupies so a large area that it must be a decoration in your
store instead of mere equipment. You have to select a designated appliance that
will catch the eyes of anyone that enters your business premises. Some cake
display fridge manufacturers, like SMAD, can customize the design with your
brand logo as you require, which is a good way to strengthen identification.
The size must also be a factor to consider while selecting the best
refrigerator for your business. Meanwhile, the size depends on what you intended
on displaying in the fridges. Cakes are in different sizes and steps and also
the cake display fridge comes in different capacities.
Before you make the choice, you need to make sure how many products a certain
model can hold at a time because overstocking it can negatively affect its
efficiency and visibility. So display your wares in an aesthetically pleasing
way, and give them more chance of being swept off the shelves by customers. By
arranging your fridge in a way that is neat and organized, your customers are
more likely to quickly distinguish which products are housed in what section,
adding to a seamless shopping experience.
That you don’t underload it is equally important. If you buy a 3-door display
chiller when in reality you don't have that many products to store, you will end
up creating a look as if you have run out of the products that you need to sell,
and that is never a good sight for customers. It leaves an impression of a
disorganized and not-well-equipped store.
4. Energy efficiency and lighting
There will need to research the energy efficiency of different display
refrigerators to evaluate which one best suits your business. Among all, you
should select one that consumes less power, stays at a low temperature for a
more extended period, and allows better circulation of air.
When displaying any type of food or drink product, lighting is of the utmost
importance. If your customers cannot properly see your stock, then they cannot
be expected to buy them. With the correct lighting inside your display fridge,
you can massively increase the chances of someone making a purchase.
There are additional features like fast freeze, frost freeze, fan cooling,
and others to consider. The simplest way to do this is to read the
specifications and customer reviews on varieties of display fridges. From this,
you will be able to evaluate what they have to offer, which also includes their
pros and cons. Don’t be too forward at this stage, be patient and weigh all
options carefully to select the fittest display refrigerator for your cake
Buying a cake display fridge is a big investment for your business, but it
can be an extremely valuable investment and it can enhance your aesthetic and
entice your customers to purchase delicious and beautiful cakes. People don’t
buy what they can’t see – boost your sales with a new refrigerated display case.
If you are determined to buy a piece of display refrigeration for your business,
you must opt for a piece of reliable commercial equipment. Smad cake display
fridge is designed specifically for use in tough environments and for heavy use,
fully tried and tested to guarantee performance and efficiency under even the